Let's connect.

© 2025 Rebecca Fu - last updated Sept 2025

  • REBECCAFU.CO

Let's connect.

© 2025 Rebecca Fu - last updated Sept 2025

  • REBECCAFU.CO

Let's connect.

© 2025 Rebecca Fu - last updated Sept 2025

  • REBECCAFU.CO

Let's connect.

© 2025 Rebecca Fu - last updated Sept 2025

Hi, I’m Rebecca — a product designer based in Vancouver. I’m passionate about breaking down barriers around technology and creating digital experiences that empower rather than intimidate.

I currently lead end-to-end design at Tablz, a platform that helps guests elevate their dining experience while unlocking new revenue streams for restaurants. Most of my career has been in startups, where I thrive on building from 0→1—taking ambiguous, untackled problems and transforming them into thoughtful solutions that not only feel right but also drive real impact and revenue.

Before Tablz, I led design at Hack the North, Canada’s largest hackathon, worked on complex digital products at EY Design Studio, and partnered with clients across law, finance, and community organizations through freelance projects.

At my core, I’m a curious thinker who loves uncovering the why behind the what. I’m drawn to people—their stories, quirks, and motivations—and that curiosity naturally led me to design. To me, design is about listening first, then shaping insights into pieces of a bigger puzzle. I care deeply about the small details, but I also step back to see how it all fits together. Through it all, I lean on communication and transparency—because trust is where human-centric design truly begins.

My work experience

May 2022 - Current

Lead Product Designer

@

Tablz

Lead end-to-end design, shaping product strategy with the product team. Shipped numerous features, built a 150+ component design system, and implemented DesignOps to streamline workflows. The product is used by individual operators and enterprise clients, generating over $1.4M in revenue.

May 2022 - Current

Lead Product Designer

@

Tablz

Lead end-to-end design, shaping product strategy with the product team. Shipped numerous features, built a 150+ component design system, and implemented DesignOps to streamline workflows. The product is used by individual operators and enterprise clients, generating over $1.4M in revenue.

May 2022 - Current

Lead Product Designer

@

Tablz

Lead end-to-end design, shaping product strategy with the product team. Shipped numerous features, built a 150+ component design system, and implemented DesignOps to streamline workflows. The product is used by individual operators and enterprise clients, generating over $1.4M in revenue.

Jan 2021 - Current

UX/UI Designer

@

Freelance

Partner with clients across finance, nonprofit, and legal sectors to transform their digital experiences by tackling complex UX and business challenges, including building design systems, optimizing SEO, redesigning websites, and enhancing accessibility standards.

Jan 2021 - Current

UX/UI Designer

@

Freelance

Partner with clients across finance, nonprofit, and legal sectors to transform their digital experiences by tackling complex UX and business challenges, including building design systems, optimizing SEO, redesigning websites, and enhancing accessibility standards.

Jan 2021 - Current

UX/UI Designer

@

Home

Partner with clients across finance, nonprofit, and legal sectors to transform their digital experiences by tackling complex UX and business challenges, including building design systems, optimizing SEO, redesigning websites, and enhancing accessibility standards.

Apr 2021 - Feb 2022

Design Lead

@

Hack the North

Mentored 4 designers and led a dozen+ digital and physical projects for Canada’s largest hackathon. Set design direction, built the design system, led key initiatives, and managed DesignOps while collaborating with stakeholders—achieving a 95% satisfaction rate among 2,800+ participants.

Apr 2021 - Feb 2022

Design Lead

@

Hack the North

Mentored 4 designers and led a dozen+ digital and physical projects for Canada’s largest hackathon. Set design direction, built the design system, led key initiatives, and managed DesignOps while collaborating with stakeholders—achieving a 95% satisfaction rate among 2,800+ participants.

Apr 2021 - Feb 2022

Design Lead

@

Hack the North

Mentored 4 designers and led a dozen+ digital and physical projects for Canada’s largest hackathon. Set design direction, built the design system, led key initiatives, and managed DesignOps while collaborating with stakeholders—achieving a 95% satisfaction rate among 2,800+ participants.

May 2021 - Aug 2021

UX Designer

@

EY Design Studio

Worked with clients across industries—from marketing materials for a lottery & gaming corporation to multi-month user research for a Fortune 500 pharma client. Led a DesignOps initiative to standardize research and testing, streamline workflows, and strengthen team culture.

May 2021 - Aug 2021

UX Designer

@

EY Design Studio

Worked with clients across industries—from marketing materials for a lottery & gaming corporation to multi-month user research for a Fortune 500 pharma client. Led a DesignOps initiative to standardize research and testing, streamline workflows, and strengthen team culture.

May 2021 - Aug 2021

UX Designer

@

EY Design Studio

Worked with clients across industries—from marketing materials for a lottery & gaming corporation to multi-month user research for a Fortune 500 pharma client. Led a DesignOps initiative to standardize research and testing, streamline workflows, and strengthen team culture.

May 2020 - May 2021

Product Designer

@

Transparent Kitchen

Designed a revenue-generating MVP for a restaurant menu management system, cutting FOH labor by 62%. Led the booking platform MVP supporting a $3.2M raise, and collaborated with the CEO and sales team on pitch decks, onboarding guides, and marketing assets for partner acquisition.

May 2020 - May 2021

Product Designer

@

Transparent Kitchen

Designed a revenue-generating MVP for a restaurant menu management system, cutting FOH labor by 62%. Led the booking platform MVP supporting a $3.2M raise, and collaborated with the CEO and sales team on pitch decks, onboarding guides, and marketing assets for partner acquisition.

May 2020 - May 2021

Product Designer

@

Transparent Kitchen

Designed a revenue-generating MVP for a restaurant menu management system, cutting FOH labor by 62%. Led the booking platform MVP supporting a $3.2M raise, and collaborated with the CEO and sales team on pitch decks, onboarding guides, and marketing assets for partner acquisition.

May 2022 - Current

Lead Product Designer

@

Tablz

Lead end-to-end design at Tablz, used by 200K+ guests and generating $1.4M+. Ship 0→1 features, manage a 150+ component system, and drive DesignOps to steamline team workflows and collaboration.

May 2022 - Current

Lead Product Designer

@

Tablz

Lead end-to-end design at Tablz, used by 200K+ guests and generating $1.4M+. Ship 0→1 features, manage a 150+ component system, and drive DesignOps to steamline team workflows and collaboration.

Jan 2021 - Current

Freelance Designer

@

My Home Office

Designed accessible, scalable products for fintech, nonprofit, and legal clients. Built design systems, improved IA, and tailored solutions to meet diverse user needs and unique organizational goals.

Jan 2021 - Current

Freelance Designer

@

My Home Office

Designed accessible, scalable products for fintech, nonprofit, and legal clients. Built design systems, improved IA, and tailored solutions to meet diverse user needs and unique organizational goals.

Apr 2021 - Feb 2022

Design Lead

@

Hack the North

Mentored four designers and shipped 10+ tools for a 2,800+ participant hackathon. Collaborated cross-functionally to align on goals, timelines, and experience — contributing to a 95% event satisfaction rate.

Apr 2021 - Feb 2022

Design Lead

@

Hack the North

Mentored four designers and shipped 10+ tools for a 2,800+ participant hackathon. Collaborated cross-functionally to align on goals, timelines, and experience — contributing to a 95% event satisfaction rate.

May 2021 - Aug 2021

UX Designer

@

EY Design Studio

Launched a DesignOps initiative to standardize research and testing methods. Supported client projects across sectors, from employee platforms to long-term healthcare strategy and digital innovation.

May 2021 - Aug 2021

UX Designer

@

EY Design Studio

Launched a DesignOps initiative to standardize research and testing methods. Supported client projects across sectors, from employee platforms to long-term healthcare strategy and digital innovation.

May 2020 - May 2021

Product Designer

@

Transparent Kitchen

Shipped a POS-integrated RMMS MVP that reduced FOH labor by 62%. Designed core flows and pitch decks for an MVP reservation product that secured a successful $3.2M raise.

May 2020 - May 2021

Product Designer

@

Transparent Kitchen

Shipped a POS-integrated RMMS MVP that reduced FOH labor by 62%. Designed core flows and pitch decks for an MVP reservation product that secured a successful $3.2M raise.

My design approach

Designing with a holistic mindset

I see every design decision as part of a larger puzzle, balancing immediate needs with long-term goals. Every choice should be tested and questioned to create solutions that work today and scale for tomorrow.

Designing with a holistic mindset

I see every design decision as part of a larger puzzle, balancing immediate needs with long-term goals. Every choice should be tested and questioned to create solutions that work today and scale for tomorrow.

Designing with a holistic mindset

I see every design decision as part of a larger puzzle, balancing immediate needs with long-term goals. Every choice should be tested and questioned to create solutions that work today and scale for tomorrow.

Designing with a holistic mindset

I see every design decision as part of a larger puzzle, balancing immediate needs with long-term goals. Every choice should be tested and questioned to create solutions that work today and scale for tomorrow.

Teamwork makes the dream work

Design thrives in collaboration. I enjoy working with teams who challenge and support each other. I champion open, empathetic communication to build trust—the foundation of strong teamwork.

Teamwork makes the dream work

Design thrives in collaboration. I enjoy working with teams who challenge and support each other. I champion open, empathetic communication to build trust—the foundation of strong teamwork.

Teamwork makes the dream work

Design thrives in collaboration. I enjoy working with teams who challenge and support each other. I champion open, empathetic communication to build trust—the foundation of strong teamwork.

Teamwork makes the dream work

Design thrives in collaboration. I enjoy working with teams who challenge and support each other. I champion open, empathetic communication to build trust—the foundation of strong teamwork.

Laying the groundwork for success

Consistent, high-quality design comes from strong processes and culture. I enjoy uncovering team strengths, weaknesses, and rhythms, then creating frameworks and practices to drive better outcomes.

Laying the groundwork for success

Consistent, high-quality design comes from strong processes and culture. I enjoy uncovering team strengths, weaknesses, and rhythms, then creating frameworks and practices to drive better outcomes.

Laying the groundwork for success

Consistent, high-quality design comes from strong processes and culture. I enjoy uncovering team strengths, weaknesses, and rhythms, then creating frameworks and practices to drive better outcomes.

Laying the groundwork for success

Consistent, high-quality design comes from strong processes and culture. I enjoy uncovering team strengths, weaknesses, and rhythms, then creating frameworks and practices to drive better outcomes.

Questioning assumptions for growth

Curiosity drives my design. I ask questions to understand who and what I’m designing for, grounding decisions in research. Challenging assumptions help me continuously learn and make impactful solutions.

Questioning assumptions for growth

Curiosity drives my design. I ask questions to understand who and what I’m designing for, grounding decisions in research. Challenging assumptions help me continuously learn and make impactful solutions.

Questioning assumptions for growth

Curiosity drives my design. I ask questions to understand who and what I’m designing for, grounding decisions in research. Challenging assumptions help me continuously learn and make impactful solutions.

Questioning assumptions for growth

Curiosity drives my design. I ask questions to understand who and what I’m designing for, grounding decisions in research. Challenging assumptions help me continuously learn and make impactful solutions.

friends

making things

cookie reviews

friend

toronto

pop art

2000s music

vancouver

dogspotting

family

reading

coming of age movies

travelling

taiwan

running